YINA is a luxury wellness and skincare brand rooted in Traditional Chinese Medicine, founded in California by TCM practitioners Angela Chau Gray, L.Ac., a formulator trained in medical ethnobotany and Chinese medicine, and Ervina Wu, L.Ac., Ph.D., a doctor of Chinese medicine and registered TCM dermatologist. The name means “harmony and beauty,” and draws on both founders’ names.
What YINA makes
YINA formulates TCM supplements, skincare, and body tools around yang sheng (养生) — the practice of nourishing life to build vitality over time. Formulas are built on medicinal botanicals and adaptogens from the Chinese materia medica. The collection includes TCM gummies, treatment masks, serums, essences, and creams, along with tools and body products. Formulas are tested over a two-year cycle, and products are developed in-house.
For cosmetic and facial acupuncturists. The serums, mists, creams, and gua sha tools are designed for use during gua sha, acupuncture, and microneedling treatments, and as the take-home protocol that extends results between sessions.
For dermatology-focused and women’s health practitioners. The formulations include herbs and ingredients suited to sensitive, reactive skin, as well as to fertility and peri/menopause patients.
For retail. Patients take home the products used in their treatment, which reinforces the work done in the room and gives the clinic a recurring-revenue category.
Practitioner and retail partnerships
YINA works with acupuncturists, wellness practitioners, holistic estheticians, and aligned retailers through a partnership program that includes product training, marketing support, and collaboration opportunities. Bring your questions about margins, minimums, and clinical protocols to the booth.
Instagram: @yina.co
Website: yina.co
Wholesale & partnerships: yina.co/pages/partnerships
Affiliate program: yina.refersion.com/affiliate/registration