Quality, Tradition, and Innovation: Insights on the Future of Herbal Medicine

As consumer demand for herbal medicine grows, practitioners and manufacturers alike are navigating the balance between honoring centuries-old traditions, meeting rigorous modern standards, and embracing new innovations. To better understand these dynamics, we asked members of the Acupuncture Herbal Vendor Coalition (AHVC) to share their perspectives. Their insights reveal a field that is deeply committed […]